AES

A simple yet modern lettering logo made by implementing the "AES" name into the design. The three horizontal lines at the top are purposely made in relation to the basic battery indicator since aes corporation is based mainly on electrical resources and management as well as renewable energy.

Concept

Lower part of the two letters marked in darker blue color here are forming a plus (+) symbol in form of a negative space. And in this case plus sign is symbolizing energy, efficiency, innovation and sustainability in using clean energy.

Construction

Visual Mockups